ABL Corp

the work

ABL Corp is an Australian asset-based lender providing working capital finance to SMEs — a business whose value proposition lives in nuance. The result is a custom WordPress theme built from scratch, no page builder, no bloat. I handled the full front-end and template build: hand-coded PHP templates, custom post types for case studies and blog content, tabbed problem/solution sections, an autoplaying video hero, animated stat counters, accordion FAQs, and a funding-limit table that turns balance sheet jargon into something a business owner can read in ten seconds. Alongside the theme, I built a front-end admin editor so the client can update copy, case studies, and page content directly on the live page — no dashboard, no field labels that mean nothing to anyone outside the build, no support ticket to change a headline. The most important feature of any client site is the one that stops them from needing you. Custom WordPress theme · Hand-coded PHP templates · Custom front-end admin editor